Growth marketing services.
Marketing set-up - website, logo, brand, email, social and more
If you’re newly venturing into marketing your business, our marketing set-up package will help you hit the ground running. We’ve been building business brands, marketing functions, teams and processes from scratch for over a decade. Whether you’re a start-up, scale-up or established firm, we can design and build marketing strategy, embed marketing processes in your organisation and create a plan that delivers your next phase of growth.
Strategic marketing plans
We provide the strategic thinking that delivers on long term business objectives. Need a marketing plan to accelerate growth? Has your market changed and you need to pivot? Entering a new market? Growth, revenue and outcome focused, our marketing plans provide the strategic and tactical roadmap.
Value proposition & brand development
Working closely with leadership teams, we create marketing propositions that bring your business objectives to life and position you to effectively connect with your target audience. No stranger to rebrands or brand creation, we work with preferred design partners to create brands and identities that align visual communications with business aspirations. Evolution, revolution or go-to-market, we understand how to create business brands that resonate with clients to position the business for success.
Content marketing
We create B2B content programmes that cut through. In an increasingly noisy landscape it’s challenging to consistently create marketing content that attracts and engages new leads, builds an audience, converts prospects and engages existing clients. We create and activate content marketing plans that align to your content pillars and achieve business objectives - whether that’s lead generation, new product launch, audience acquisition or building brand equity.
Event marketing
Virtual or in-person, events are an effective part of the mix for relationship selling, nurturing prospects through a long pipeline and engaging and retaining key clients - and a prominent feature in most B2B marketing plans. We have devised and delivered 100+ events from intimate dinners, to large scale receptions, to off-site conferences.
Social media marketing
Need a consistent and smart social media presence that delivers audience engagement and leads? We work with stakeholders to adopt tone of voice and understand client and prospect decision making drivers to craft compelling and consistent social media marketing. Our social media marketing aligns with your wider marketing strategy, connects with your audience and builds your online influence.
Lead generation
Effectively managing long pipelines and complex decision maker matrix structures to conversion is what we know best. Whether you’re taking an ABM or inbound approach to your lead generation, we understand how to craft the strategy and processes behind your lead generation to increase MQLS and SQLS and grow revenue.
Sales enablement
Collateral, creds, one pagers, case studies - your sales team needs the tools to tell your story and convert leads. We unearth your brand stories, articulate them to create the hook and embed them in your sales process for more effective selling.
Employer branding, engagement and communications
Are your people aligned to your goals and engaged with your message? We create employer brands and internal communications programmes that motivate and engage your people to do the best work of their career and love the place they work.
Purpose & vision
Galvanize your people around a unified goal and resonate with your audience. Business purpose and vision is central to the success of your messaging, talent and organisational effectiveness. Our purpose and vision workshops get to the heart of your business, articulate who you are, where you’re going, and align stakeholders.
CRM & marketing automation
CRM project scoping, vendor selection, data architecture, on-boarding and socialisation are all challenges inherent in implementing new CRM systems and processes. CRM and data strategy is critical to good decision making, understanding marketing ROI and effective selling. Mint can help you understand your businesses needs, set up and roll out CRM and marketing automation systems and processes effectively.
Campaign planning
Product launch, service push or new market outreach that you need to activate fast? Mint works with you to devise and deliver integrated campaigns that achieve your goals. Providing senior marketing expertise on demand to flex to your business requirements.